Miriello
Brand Expression
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San Diego Cycling Public

San Diego Cycling Public is a site that brings together interviews with diverse perspectives on the bicycle: an expose of Italian steel bicycles, a preview of the San Diego Community Bicycle Center proposed for Liberty Station, the bicycle-inspired photography, The Miriello Collection and stories from classic Italian bicycle makers.

San Diego Cycling Public

San Diego Cycling Public was an initiative to promote the value of cycling to strengthen community. It began as a project for San Diego Design Week (SDDW). Activists, politicians and makers in San Diego and Italy were interviewed about their perspectives on cycling. SDDW concluded with a Miriello-guided design bike-tour of Barrio Logan, CA.

 

Graphic Designer Joel Sotelo collaborated with Miriello on the graphic program, Fabrizio Scippa on web and Aggie Aguilar on video production. Cafe Moto brought their support and coffee. As much as promoting citywide community, San Diego Cycling Public became an opportunity to experienced first-hand the goodwill of the San Diego design community itself.