Miriello
Brand Expression
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Travel By Design

San Diego City College Design department was asked by Ron Miriello to collaborate with the Tuscan village of Radicondoli (Siena). The SDCC design students redesigned the village graphics to help make it a more inviting place for tourists and to better distinguish the small village online. Candice Lopez, director of the SDCC design program, managed the students in this project she called Travel By Design.

Travel By Design

San Diego Design Students Befriend An Italian Village

The village of Radicondoli, Italy is similar to dozens of small villages in Tuscany as it struggles to stay connected in a changing world. Design director Ron Miriello who knows Radicondoli well, asked professor San Diego City College Candice Lopez, about using the village as the “design-challenge” for her design / multimedia class to increase awareness and interest in the village. It was deemed Travel By Design, a concept that could benefit many underserved places looking for marketing support.