Brand Expression
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Velo Memorabilia

As a participant in the California Eroica and the Eroica Gaiole, Italophile Ron Miriello has been a collector of Italian memorable and cycling treasures. Vintage steel Italian bicycles, Campagnolo parts, Detto Pietro shoes, Cinelli bars, wool jerseys with great typography are treated as art and revered as part of Miriello Velo Memorablia.


Velo Memorabilia

Collecting doesn’t benefit much from over-analysis. There’s usually a reason why one is attracted to the odd and unexplained. And it’s often a reason best left undisturbed and unchallenged. Miriello maintains a collection of several Italian steel classic bicycles imported to California from Italy and rebuilt to original condition. Many frames are signed by the original artisan makers, those that are still alive.

 

Bicycle head tube badges, photographed by Nick Nacca.